Advertise Inside Cairo’s Buses: Reach Millions with ISG’s El Ma7ata Audio Ads

Looking for a high-impact, low-cost advertising solution in Egypt? ISG, in collaboration with El Ma7ata, introduces a cutting-edge way to reach your audience — through audio advertising inside public transportation buses across Greater Cairo.

Whether your goal is brand awareness, local targeting, or boosting engagement, El Ma7ata gives you direct access to commuters through personalized audio ads broadcasted inside buses.

What is El Ma7ata? Egypt’s First In-Bus Audio Advertising Network

El Ma7ata is a pioneering audio broadcast system installed in hundreds of public buses across Cairo and Giza. Each device functions like a private radio station, streaming your custom audio content — from advertisements to sponsored messages — directly to thousands of daily passengers.

Up to 25,000 listeners per bus per month
Coverage includes high-traffic areas like Downtown, Nasr City, 6th of October, Maadi, Heliopolis, and more
Mandatory listening – everyone in the bus hears your ad

Why Choose ISG’s Audio Advertising with El Ma7ata?

Here are the key benefits that make El Ma7ata a smart advertising investment:

• Hyper-Local Targeting
  Run ads in specific neighborhoods or bus lines to match your audience demographics.
• Guaranteed Ad Exposure
  No skips, no scrolls — your ad is heard inside the bus by a captive audience.
• Full Dashboard Access
  Manage and monitor your campaign in real time with a user-friendly online platform.
• Budget-Friendly Packages
  Starting from just EGP 4,000/month — with optional QR code stickers and onboard banners.
• 24/7 Broadcasting
  Your brand is heard during commutes, work hours, and peak traffic times.

ISG Advertising Packages: Designed for All Business Sizes

Choose from three scalable packages to match your marketing needs:

Basic Audio Package — EGP 4,000/month

• 2 ad spots/hour (approx. 1,000 monthly spots)
• Minimum 10 buses
• QR code stickers (optional)

Enhanced Audio Package — EGP 6,000/month

• 4 ad spots/hour (approx. 2,000 monthly spots)
• Minimum 10 buses
• QR code stickers (optional)

Sponsorship Package — EGP 8,000/month

• 4 ad spots/hour + 2 sponsor mentions/hour
• 2m x 1.5m banner with your logo inside the bus
• Minimum 10 buses

All packages give you real-time access to preview your ads, monitor other advertisers, and customize your campaign by area.

Where Will Your Ads Be Heard?

El Ma7ata covers a wide range of Cairo’s busiest locations:

• Central Cairo: Ramses, Downtown, Tahrir
• Suburbs: Nasr City, Maadi, Heliopolis, Sheikh Zayed, October
• Key Hubs: Shubra, Giza, Abbassia, El Rehab, Fifth Settlement

No matter your industry — retail, education, healthcare, fintech — El Ma7ata gives your brand constant visibility where it matters most.

Ready to Make Noise in Cairo?

With ISG’s El Ma7ata solution, your brand is not just seen — it’s heard. Deliver your message straight into the ears of millions of daily commuters across Greater Cairo.

👉 Contact ISG today to launch your audio campaign and turn every bus ride into a brand experience.