Ordraty App by ISG

The Youth Social Responsibility (YSR) Conference kicked off on February 24, 2025, in its fourth edition at the Egypt International Exhibition Center in New Cairo.

The conference is held under the patronage of President Abdel Fattah El-Sisi, Prime Minister Dr. Mostafa Madbouly, and Minister of Youth and Sports Dr. Ashraf Sobhi.

A Platform for Youth Empowerment and Social Impact

The YSR Conference serves as an interactive platform that brings together young entrepreneurs, content creators (influencers), major corporations, and institutions. The goal is to exchange experiences and social initiatives that contribute to making a positive impact on people and society.

Key Initiatives at the YSR Conference

This year’s conference focused on enhancing youth involvement in social responsibility and building strong partnerships between the private sector and society to support developmental projects and sustainable goals.

Among the standout initiatives launched during this edition were:

“Speak Arabic” Initiative – Aims to strengthen cultural identity among youth and encourage pride in their native language.

“Market Egypt” Initiative – Focuses on promoting national and economic projects in Egypt, particularly in tourism, real estate, sports, and technology.

ISG’s Participation in the YSR Conference

ISG for Advertising & Media participated in the fourth edition of the YSR Conference, introducing innovative solutions to support the restaurant and café sector in Egypt and the Arab world.

Launching the Ordraty App

During the conference, ISG—represented by Sohail Saif Al-Nasr, Head of Marketing—announced the launch of Ordraty, a groundbreaking application designed to revolutionize the restaurant and café industry.

Ordraty represents a digital transformation in the food service industry, offering a comprehensive digital solution that redefines restaurant, café, and food truck management.